by Caroline | Feb 27, 2019 | Company Building, Data, Leadership, Research, ROI
According to an article published in the Wall Street Journal’s CMO Insights and Analysis section, over half of the companies in a recent survey invest in market research as part of their marketing budget. Why? Maybe because they know they’re going to waste a lot of...
by Caroline | May 24, 2017 | Company Culture, conversations, ROI, Training
A few weeks ago I attended the Annual Vistage Summit. There were amazing presentations with concepts and ideas, not to mention, actionable information. I was on some kind of adrenaline information high, thinking of all the new tools we could bring to our clients and...
